The Collective by Newtech

'The Collective' is an online and print publication written by myself on behalf of Newtech; a leading bathroomware manufacturer and retailer based in New Zealand. With 'The Collective', the Newtech aimed to capitalise on their collaborative network, bringing together industry members working as designers, builders, architects, or spokespeople and sharing with the reader their stories.

Through telling these stories, and speaking on the relationship that these industry members share with the client, the reader is informed that thought-leaders in the industry are strong ambassadors for the client and their product. 'The Collective' distributed alongside and connected with the latest product catalogue from the client, they are guided to a product purchase with the confidence inspired by the endorsements they have read within the pages of 'The Collective'.