What started out as an inquiry about a logo turned into an entire rebrand project. The Avery was a wedding venue and garden center rolled into one. My role was to create a logo, branding, and then stationary that could be used for the multi-purpose business.
It began with thinking about the wide range of clients this customer would have, and how to target each sector. We did a few exercises to work out what the client would be attracted to visually and how to create something that would work for both branches of the brand. We then went through the process of concepts and development. It was a wonderful project to be a part of.