JS Naturopathy | Brand Design + Website

Jemma came to me for a versatile brand identity design. A simple website was also needed as a hub for potential and existing clients to access key info about her ethos, services, to book online and have scope for a small online shop in future.

The brief was to capture the natural, gentle and reciprocal nature of Jemma’s work as a Naturopath. On a practical level it was important for this identity to be recognisable even in the absence of the logo. This is where the defined palette, fonts and use of motifs and pattern came in to play.

We came up with a comprehensive brand package to meet Jemma’s needs from which the website build flowed.