Syfe - Launch event ad (Humble Productions)

Syfe - Launch event ad (Humble Productions) is a project by AaronBarkla

Published on
August 25, 2023

Syfe is a stock trading platform that wanted a video to coincide with its launch on the Australian Stock Exchange. Syfe wanted to show the investment journey was made easy with their platform; compared to others where it’s a ‘death by data’ experience. To communicate this idea,
I created an intense animation sequence at
the beginning, utilising visual effects to show
the animation on the face and the projector’s destruction with smoke and sparks.

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