Syfe - Launch event ad (Humble Productions)

Syfe is a stock trading platform that wanted a video to coincide with its launch on the Australian Stock Exchange. Syfe wanted to show the investment journey was made easy with their platform; compared to others where it’s a ‘death by data’ experience. To communicate this idea,
I created an intense animation sequence at
the beginning, utilising visual effects to show
the animation on the face and the projector’s destruction with smoke and sparks.