Triple P – Next Gen Parenting

Next Gen Parenting is a digital-led campaign advertised on multiple platforms such as Spotify, Meta (Facebook and Instagram), and YouTube. Made to raise awareness around the Triple P brand and increase signups to its parenting programmes, which they provide to more than 30 countries worldwide. I was responsible for the initial look and feel of the motion, employing expressive typography and integrating graphic elements with the use of rotoscoping. I was also responsible for the design of the cutdowns for the various platforms.