Springload

Springload is Wellington's largest independent digital agency. Internal brand is often an afterthought in the agency space. Springload wanted to start investing in a strong and versatile brand that would showcase their work and tell their story.

I collaborated with the Creative Director to develop a brand that reflects their values, balancing professionalism with a sense of personality. Following the design phase, I operationalised Springload's brand across various touchpoints, including Google Docs and Slides, physical collaterals and social media templates. As part of the process, I established and maintain a curated library of Springload's brand assets on Figma for easy access and brand consistency.