Spark Annual Report 2020
Freelancer
Alice
Graphic Designer
The Spark network makes lives easier in a post COVID-19 world. This report focused on the various different ways that Kiwis utilise Spark's digital platforms, be it in family units, flats, business teams, or health providers.
Circular graphics were used as a graphic device to represent the 'bubbles' that we existed in and after the COVID-19 lockdown. They were introduced as the theme of 'Strong Connections' on the cover and initial pages of the report and were used sparingly throughout the document to support the existing brand colors and typography.
Imagery focused on units of people working together to help each other. It needed to have a distinctly Kiwi feel and work with the fresh and clean approach to the document. A system was set up that allowed for text-heavy pages to be balanced with images and white space while the brand colors were used strategically to highlight information and create hierarchy and interest.
Circular graphics were used as a graphic device to represent the 'bubbles' that we existed in and after the COVID-19 lockdown. They were introduced as the theme of 'Strong Connections' on the cover and initial pages of the report and were used sparingly throughout the document to support the existing brand colors and typography.
Imagery focused on units of people working together to help each other. It needed to have a distinctly Kiwi feel and work with the fresh and clean approach to the document. A system was set up that allowed for text-heavy pages to be balanced with images and white space while the brand colors were used strategically to highlight information and create hierarchy and interest.
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Published on
August 14, 2024
