Social Media Creation & Management - FMCG

Over 2022, we’ve run the Henderson's Foods social media presence on Facebook and Instagram to build awareness, engagement and purchase consideration. 

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Notable wins include… 

➡️ Instagram following grown by 525% 

➡️ Over 129,000 people reached monthly across Facebook and Instagram.

➡️ Over 11,500 clicks to site in 12 months - The biggest traffic driver month on month. 

➡️ 23,145 interactions in total, suggesting our content is being well-received.

➡️ Over 280,000 video views across Facebook and Instagram both organically and paid.

➡️ Engagement rate 2.2% (competitors 0.6% and 0.4%)