Mastering Communications - Relocation Project
When THINK Hauora's Horowhenua Community Practice prepared for its significant relocation, they needed a communications strategy that not only informed but engaged and connected with their community. With the stakes high for a seamless transition, they turned to Scallywag Social for a solution that blended strategic expertise with creative flair.
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Our Approach
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Scallywag Social tackled this project with precision, empathy, and our trademark creative edge. We crafted a comprehensive communications plan that emphasised clarity, inclusivity, and community engagement.
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Key Deliverables Included:
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- Content Creation:
- A tailored brand kit for THINK Hauora’s use.
- Personalised letters and text messages to patients and residents.
- Ready-to-use scripts for staff.
- Invitations for a dawn blessing and the official opening event.
- A professionally crafted letter inviting the Minister of Health to the opening.
- Social media posts, print ads, FAQs for staff and public interactions.
- Flyers, posters, and digital signage to spread the word effectively.
- Eye-catching photography of the new site for marketing purposes.
- Updates to online listings, including ownership transfer of their Google page.
- Media Collaboration:
- Partnered with NZME to develop and air two radio advertisements.
- Designed and placed print advertisements in the Horowhenua Chronicle and ÅŒtaki Mail.
- Drafted and distributed press releases to local and national media outlets.
- Relationship Building:
- Collaborated with MÅ«aupoko and local iwi representatives to honour cultural traditions.
- Curated content to foster connection with neighbours and patients.
- Leveraged our networks for supplier discounts, adding value to the opening event.
- Event Management:
- Coordinated two key events: the Dawn Blessing and the Opening Event.
- Managed invitations, logistics, catering, and technical setup.
- Created and implemented a detailed run sheet for the formal opening.
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The Impact
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The relocation was a resounding success, marked by a highly attended opening event, engaged community, and smooth operations throughout. THINK Hauora’s stakeholders praised Scallywag Social’s professionalism, creativity, and ability to turn a complex project into an uplifting community milestone.
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Moving Forward
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To sustain the momentum, Scallywag Social recommended a future-proof communications strategy including:
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- Setting clear objectives and actionable plans.
- Refining key messaging for diverse audiences.
- Expanding communication channels and tools.
- Developing risk mitigation strategies.
- Continuing to manage digital display systems.
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Why Scallywag Social? At Scallywag Social, we pride ourselves on delivering results-driven communication strategies. Whether it’s engaging your audience, managing events, or amplifying your brand’s voice, we’re here to make magic happen.
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Ready to take your communications to the next level? Let’s chat!
