For this project, the client requested a re-brand. My first task was to redesign the business logo.

Richard Restoration is a successful YouTube channel, demonstrating the restoration process of old antiques. The client had decided he was ready for a brand refresh to help him stand out amongst his competitors. After assessing the branding and approach of his competitors, it was clear we had to more accurately define Richard Restoration in a way that reflected his business values and unique approach to antique restoration.

In terms of design Richard was open to ideas but wanted the logo to reflect his quality workmanship and the nature of his work - breathing life back into well-designed vintage items. With this in mind, I began with a little research, collecting inspiration, and getting a feel for a visual. I then put together a rough sketch of 2 different logo options to send through to the client. Richard loved the vintage stamp design. After a little tweaking and with the addition of some intricate detail, I then began creating a vector of the design in Adobe Illustrator.

Richards's goal was to increase the following and overall engagement of his channel. The logo refresh along with a thumbnail redesign, and a fresh approach to his videography led to R.R. pulling in a fresh following, which also led to an increase in engagement of Richard's channel. The positive impact of this rebrand has also given Richard the encouragement he needs to keep pushing forward and is looking to establish a channel on TikTok soon.