Brand Development for Tour De Breast Cycling Fundraiser
Explore how a unique branding campaign helped a cross-Canada bike tour raise awareness and meet fundraising goals for breast cancer.
Published on
July 12, 2025
In an attempt to bring awareness and funding to breast cancer, a couple crossed Canada by bike unassisted. The brand was developed to bring attention and fundraising in a light hearted way to a serious and heavy topic.
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Tour De Breast successfully raised their fundraising goals across their trip and gained followings from local newspapers nationwide as well as from individuals met along the way.
