Otto - Fintech startup - branding & UX/UI

Otto is a rewards program for your money. Designed to help you save more and ultimately learn to be better with your money. Otto's app is filled with engaging microgames that make the user want to put more money into their savings accounts, pay off that debt, or mortgage.
Otto's branding reflects a fun approach to a traditionally boring idea, which is a bit rebellious in all seriousness.
Otto's branding reflects a fun approach to a traditionally boring idea, which is a bit rebellious in all seriousness.




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Published on
June 23, 2025