Branding for Five and Dime, storytellers

Five and dime are storytellers who care about things that make an impact. Whether they’re gigs, conversations, gestures, material things, people, business ideas, technologies, or imagined realities.
Head & tail designed a fresh identity that matches and express Five and Dime’s new way of being. Tapping into their quiet power, we’ve opted for lowercase with a handcrafted typeface for the dreamers and the doers. The blob stands for what we can imagine together with colours for the brave.