Nothing Naughty

Catering to the ‘everyday athletes’ and those who are careful with what they consume, Nothing Naughty develop and produce their own organic products and supplements.

Calico was brought on board to create a cohesive and recognisable identity for such a tried and true brand. We developed a bold and fun aesthetic, incorporating loose line illustrations that nod to the notion that their business is transparent and there’s nothing naughty hidden inside their products.