Lead Generarion - Google Ads

Platform -Google Ads

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Goal - Lead generation

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Client

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A national franchise offering security services to businesses and consumers

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Problem

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•   This business operated a network of local franchises, each of which offered different services, and had individual advertising budgets

•   This created a complex Google Ads account with 300+ individual ads.

•   Cost per lead varied significantly between locations and services, making advertising ROI difficult to determine

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What I did

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•   Conducted a customer needs analysis to identify the most relevant and high frequency services a potential customer would search for, and restructured the account around those services.

•   Optimised bidding and ad copy so that the business only paid for the highest quality clicks.

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Results

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•   Without increasing sped, monthly leads increased YoY by 60% (circa 800 increased to 1,300)

•   The advertising produced so many leads that the business reached service capacity, and ad spend had to be reduced.