Wopples is the latest innovation from Revivealicious Foods, founded by Jeremy Dixon of Revive Café. Designed as a better-for-you alternative to toast, Wopples are gourmet toaster waffles made from simple, wholesome ingredients.

When Jeremy reached out, he was preparing to move from café sales to national retail and needed a brand identity and packaging system that would stand out in the freezer aisle while laying the foundation for future product lines under Revivealicious Foods.

Objectives & Goals: The project aimed to establish Wopples as a recognisable and memorable consumer-facing brand while developing a simple, trustworthy parent identity under Revivealicious Foods to support future growth. The goal was to create a bold, playful packaging system that would appeal to health-conscious consumers while still feeling fun and versatile — all while remaining retail-ready, compliant, and flexible enough to support future flavour and product extensions.

Solution: Through our discovery call and brand questionnaire, it became clear that Wopples needed to break away from traditional “gluten-free” cues — positioning itself not as a restrictive health food, but as an exciting, better alternative to toast.

The creative direction drew inspiration from Wopples’ origin story — born in Jeremy’s kitchen as a fun, wholesome experiment — and shaped a visual identity built around bright colours, confident typography, and mouth-watering serving imagery. The goal was to create a brand that would cut through frosted freezer doors while feeling warm, natural, and uplifting.

Design Approach: The Wopples identity was designed to be bold, playful, and instantly recognisable, with a waffle detail in the wordmark tying directly back to the product. A bright, flavour-led colour palette and subtle waffle texture create strong shelf impact and clear SKU differentiation, while approachable icons, copy, and versatile serving imagery balance fun with trust. Revivealicious Foods anchors the system as a wholesome parent brand, allowing Wopples to shine as the confident hero.

Credits & Collaborations: Photography Jeremy Dixon

Full case study available here: https://wildflowerstudio.co.nz/portfolio-wopples-the-fun-upgrade-to-toast/