Rebranding for Food by Fire: Bold Visual Identity & Collateral

Food by Fire is a bold, flavour-driven catering company based in Christchurch, serving engaged couples in their 20s and 30s, and business owners hosting vibrant events across the South Island. With a focus on open-fire cooking and unforgettable feasts, they bring energy, flavour, and style to every table.

They came to me in need of a refreshed brand identity that captured their unique personality - something flavourful, effortless, and full of steeze. The goal was to create a cohesive visual direction that could translate across print, digital, and event collateral.

I had such a great time rebranding Food by Fire, and I’m genuinely thrilled with the final result, even more so knowing how happy the client is with the outcome.😊🔥

What I delivered

• Concept & Mood Boards

• Logo Suite

• Mini Brand Guidelines

• Brand Collateral: Business Card, Greaseproof liner paper, T-shirt Design & Website & Instagram Templates

• Brand Image Treatments

You can see the full project in my website below, enjoy the flavour-packed visuals!

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Published on
July 29, 2025