OPTI-FRESH
I created the complete brand identity for OPTI-FRESH, a produce-tech company whose name represents “optimized freshness.”
Using advanced AI technology, OPTI-FRESH optimizes the produce selection process to save customers valuable time and drive profitability.
The project included logo design, colour palette, typography system, and a comprehensive brand guideline.
The overall visual identity reflects innovation, freshness, optimization, and customer-centric values, positioning OPTI-FRESH as a leader in innovative and sustainable produce selection technology.
Contributing to the birth of this remarkable brand, which embodies the philosophy of its founder Roydon, was truly an inspiring and enjoyable experience — and he was an exceptionally kind and wonderful client to work with.
