MOY - Mindful Of You

MOY is a New Zealand–based e-commerce site that sells Chinese cosmetics. The brand is designed to be friendly and approachable while still maintaining a sense of sophistication and style.

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For this project, I was responsible for creating the brand logo, colour palette, typography hierarchy, website mockups, and the complete brand guidelines and kit.

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Claudine, the founder of MOY, was an incredibly communicative client with a strong vision. Collaborating with such a wonderful client made this a truly rewarding experience. If you are interested in high-quality and reasonably priced Chinese beauty products, I highly recommend visiting their website!