Web design & development | Brand Identity | Messaging & Positioning

Clarifying influence-led leadership for organisational decision-makers

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Be Company delivers executive leadership coaching and organisational development, with a focus on influence, workplace behaviour, and culture change. The consultancy is led by Nicola Woodward, former CEO of Women’s Refuge Christchurch, where she spent over 20 years in executive leadership before founding Be Company.  

I supported Nicola to clarify the positioning of her offer and restructured the website to articulate the value of influence-led co-creation in the workplace. The language was refined to speak directly to decision-makers, ensuring the work felt credible, grounded, and relevant to real organisational challenges.  

The outcome was a confident digital presence that reflects the authority of the work and supports engagement with organisational client