Dermatology Hawke's Bay: Lead Generation

DELIVERABLES: DIGITAL STRATEGY, SOCIAL MEDIA MARKETING, GOOGLE ADS, CONTENT CREATION, ANALYTICS

OUR GAME PLAN

We developed a multi-channel plan that initially focused on brand awareness for Dermatology Hawke’s Bay in the region. Dermatology Hawke's Bay received very high engagement rates on its content and ads, well above industry standards. Once the brand had recognition in the market, we then implemented tactics that looked at increasing its client base of people looking for specialist dermatology services.

RESULTS

Over a six-month period (1st February - 31st July 2021):

• Over 100k ad impressions
• Over 6k clicks
• $30 average cost per consultation
• 12x Return on Ad Spend