Board Exchange Brand Identity
Board Exchange Brand Identity is a project by AlexCarter
Project Overview
Board Exchange is the ultimate boardsports marketplace in Australia, connecting enthusiasts to new and used boardsports equipment across four main categories: skate, wake, surf, and snow.
The Challenge
The task was to revamp Board Exchange's image to attract not just the shredders and wave riders in Australia, but also those around the globe. The client aimed to evolve from a simple sales platform into a lifestyle brand that would inspire, educate, and foster a sense of community among its audience.
Our Solution
We undertook a comprehensive brand refresh, backed by strategic planning. This involved replacing their outdated branding with a new, eye-catching design that would appeal to wave riders, snowboarders, and adrenaline enthusiasts.
The Results
Our main focus was to increase brand awareness. To achieve this, we designed distinctive stickers that were distributed across Australia, New Zealand, and Indonesia. These stickers sparked curiosity, leading to an increase in website clicks, social media following, and community engagement. The refreshed look helped Board Exchange stand out in the crowded market, earning recognition and trust from sports enthusiasts for all their board sports needs.
