BeeLonging Rebranding

BeeLonging is a small, holistic boutique bee-keeping business based in the south coast of New South Wales.

The company began in 2018 as a bit of an experiment, at this point using stock images and logos. As the company grew, so did the need for branding that reflected their values (community-based, holistic education) and status (mid-range market).

The business owner had a vague idea for a logo, but no direction on the overall branding style or presentation. Together we discussed, with the help of a completed client questionnaire, the company's values, ethos, and preferred styles of presentation. He wanted the branding to feel masculine yet approachable.

Over the course of four weeks, with a number of opportunities for client review, we refined the details of the branding. One very happy client was presented with a complete branding package - with the addition of some illustrated social media advertising for specific services.