allbeauty - Ongoing Blog Writing

Over a period of four years, I provided monthly blogs to allbeauty.co.uk, covering a wide range of health and lifestyle topics. As is often the case with long-term projects, the success that content marketing had on the business enabled it to grow to a level where it could justify creating an in-house marketing team. A bittersweet ending to a fantastic relationship.  

Attached is a blog I wrote for the launch of a new Prada fragrance, combining an informative approach with a sales focus.