AKQA / Delta | Virgin Atlantic

I was brought on to the Delta/Virgin Atlantic team at AKQA to help with redesigning the ‘Customer Experience’ part of their platform, including the flight itinerary, profile and loyalty sections of the product. After ‘Shopping and Booking’, this was the most crucial component of the product. The project was challenging on several fronts:
- I was tasked with quickly adapting to not one, but two visual identities, whilst ideating on product concepts.
- The team had undergone a full user-experience research process, so I had to quickly onboard and synthesise personas and pain-points in order to stay on track during the design process
- The team was split across London and Atlanta, so my communication skills were honed to a fine point.
- We debated and ultimately decided as a team to switch from Sketch to Figma during the ideation phase, the latter being an app that I had never used before and had to learn on the fly (I think Figma is better than Sketch for collaborating across different locations)