ALAS the label

I was co-founder and designer of ALAS the label, a sustainable sleepwear brand from Sydney. Over the course of 8 years, and 14 collections, I designed many of the textile prints, which were screenprinted on to organic cotton, and made into pyjamas.
"Norwegian Wood" was one of my favourite designs, and it appeared on a summer PJ set, a winter set and a robe. It started out as a pen illustration and was then digitally coloured and repeated for yardage printing.