Logo Design for ThinkGo: Boosting SaaS Business Growth

Logo Design by Matt Couldrey

ThinkGo Logo DesignBusiness Branding ServicesB2B Technology SaaS BrandingProfessional Branding for StartupsFreelance Logo Designer NZBrand Identity DesignBusiness Growth BrandingInstitutional Investors Branding

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Completed: November 2023
Service: Logo Design
Category: Branding
Location: Invercargill

About this project

Logo Design: ThinkGo Boost your Business

Company Background:
Software as a service (SaaS). Business to business. Geared for institutional investors in startups.
Our mission is to help our clients initiate hypergrowth adoption and reduce the likelihood of failing.
MARKET ADOPTION / BUSINESS GROWTH / TRUST
ThinkGo’s products and services enable our clients to baseline, build and boost their business to grow their product adoption, revenue, and market valuation in a sustainable manner with managed risk.
Our products and services leverage proven business design methods from leading business strategists and designers mated with practical business engineering honed through our personal successes and failures as founders and leaders of technology based B2B businesses.

Target Audience:
Our clients are institutional investors (VCs and Private Equity) and the B2B technology based SaaS startups they invest in.

Brand Personality:
Engineered Innovative Trustworthy Boost Inflection Point; Mid-century modern.

Logo Purpose:
Forward Momentum / Rocket / Boost

Colour Preferences:
Like Greens but not obvious ones - more seafoam 50 / 60’s car colours.

Client feedback

"Matt designed our logo and branding, colours, etc. He did a great job on our brief. He's an independent geospatial visualisation consultant and graphics designer on the side. I found him through a web search on NZ graphics designers. His rates are reflective of his value.

I had previously thought that I'd go cook up a logo design and branding via a logo maker webservice (e.g. canva, looka, etc.). But I found those sites offer what you'd expect, which is boilerplate stuff for people who don't really know what they want or how to convey their brand ethos through a logo and aesthetic. Matt led us through the process, starting out by giving us a brief sheet to describe the business vision, purpose, objectives, clients, etc. We went through a few collaborative sessions and provided our feedback. He was easy to work with and also asked us the right questions to help us zero in on what was important for our branding." Devin Deen; CEO / Founder