About this project
In collaboration with designer Susie Reid, ‘The Future Looks Brighter’ campaign conveyed a modern, innovative brand rooted in the beauty, culture and traditions of the South Pacific.
The goal was to create a synthesis of key messages (transformative ingredients, sustainable process, indulgent experience, connection to nature community empowerment, unique location) into a clear and compelling launch.
Social Planning
· Series of teaser stories
· Series of launch stores
· Educational ‘how to’ posts and stories
· Educational Q&A Facebook live
· Instagram caption copy
· Social GIF’s
· Launch hashtags
· Instagram giveaways
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EDM Copy Writing
· Teaser B2B & B2C
· Launch B2B & B2C
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PR
· Influencer media kit
· Press release
