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Brand Identity and Menu Design for Mrs. Chen’s Restaurant

Brand Identity and Menu Design for Mrs. Chen’s Restaurant

Brand Identity by Kendal Fletcher

Completed
January 2025
Category
Branding
Location
Auckland

About this project

For Mrs. Chen’s restaurant, I crafted a brand identity and menu design that beautifully balances tradition with a playful twist. Drawing inspiration from classic Chinese motifs, the design features intricate patterns and a rich color palette, honoring the restaurant’s heritage. To add a slice of fun, I incorporated modern typography and quirky illustrations, creating a vibrant and welcoming vibe that reflects Mrs. Chen’s unique personality and culinary flair. The result is a design that feels both timeless and refreshingly contemporary, perfectly complementing the dining experience.

Kendal Fletcher

Kendal Fletcher

Graphic Designer

Location
Auckland
Service
Brand Identity