About this project
Joel came to me to help him sell his nursery plants online. He had been planting and preparing all year for a huge Spring/ Summer and was ready to sell out his stock. We knew there was a strong demand and had to craft campaigns to find the right audience.
This business had previously run Google Ads and some Meta ads campaigns and had some success. Firstly I dived into the past data and then using those insights, created a new strategy. Utilising different campaign types and shifting spend between the platforms.
The result? A $10.83 cost per conversion and over 1,100% ROAS from the campaigns which more than doubed the previous year's revenue—all with a modest ad budget.
