Meet Lauren Hallam: Freelance Customer Research & Digital Transformation Expert in Christchurch

I have 15 years of extensive consulting experience with global brands, leading projects and cross-functional teams.

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I take a customer-centered approach to help established organisations and startups navigate complex problems, reverse revenue decline, and create new growth.

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GROW - Get more from existing products and value propositions

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Few organisations know why customers choose their products, and a result don't know how to target improvements.  I help you to understand consumer purchasing behaviour, identify exactly what customers value and translate this into a roadmap for delivery.

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SAVE - Transform your digital experience and drive efficiency

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Digital transformation programs aim to streamline and improve organisational process; delivering a better customer experience at lower cost.  I help you avoid two common mistakes by:

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Designing services that improve the customer's pain points that really matter.

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Understanding and activating people and process change which addresses the root cause, and doesn't digitise or ignore existing problems.

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GROW - Find new market opportunities

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Organisations facing revenue challenges often start with cost-cutting and efficiency drives.  But to address a revenue gap they must find their next opportunity, and do so in a way that manages risk and speed of ROI.  I help you identify if and where they can create and capture value in existing and emerging markets.  I then work with your internal teams to validate and activate the value propositions we develop.

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My Skills

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•   Best-in-class customer research, specialising in Jobs To Be Done

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•   Market research and analysis

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•   Developing and executing targeted strategies

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•   Designing value propositions with strong product-market fit

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•   Shaping product roadmaps and the surrounding customer experience

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•   Leading innovation initiatives

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•   Embedding and coaching teams on innovation and customer-centered thinking

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•   Defining measurement frameworks and experiments for fast, validated learnings