Laura Purdie-Smith is a freelance Data and Analytics Expert from Invercargill

I have just returned to New Zealand after 8 years abroad, working in data and analytics roles within companies such as L'Oreal and Hertz, along with client focused roles for Samsung UK.

I am a multifaceted analytics professional, specialising in conducting extensive data analysis to generate actionable insights, which form the storyline of business performance for clients, along with recommendations for future improvement. I can be involved in the entire process from data collation, through to report generation and presentation. I also conduct market research, using both quantitative and qualitative methods

Most of my experience is focused on customer, retail and FMCG industries; and I have expertise in digital marketing, paid media and pricing analytics.