ANZ Pharma - B2B & B2C - Fully customised Ecommerce for a Complex Organisation Structure
Published on
December 9, 2025
Project Overview
ANZ Pharma distributes ~5,000 SKUs to supermarkets and pharmacies across New Zealand and required a system to support both wholesale and consumer sales with accurate stock control.
Key Problems
- No native integration between MYOB Advanced and ecommerce platforms.
- Two customer types required different pricing rules and catalogue visibility.
- Product data was spread across multiple supplier sources.
Our Approach
- Selected BigCommerce Enterprise to manage B2B + B2C storefronts from a shared backend.
- Built custom API integration for real-time inventory and order sync with MYOB Advanced.
- Created a Brand Portal for suppliers to provide product descriptions, images and updates.
- Introduced AI-based data completeness checks to reduce manual review time.
Outcome
- One central product and stock source of truth.
- Fully automated warehouse ↔ ecommerce workflow.
- Scalable catalogue management across multiple brands.
