Trilogy

Overview

The challenge was to re-invigorate the Trilogy innovation pipeline with a breakthrough innovation and deliver a fully integrated global 360-marketing campaign in order to 1) recruit new customers to the brand 2) Increase Trilogy Brand Awareness 3) Increase Market Share

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Contribution 

·       Product Development & consumer trial

·       Packaging: copy writing, key USP, positioning within the range

·       Compliance

·       Pricing and margin analysis

·       Category reviews for key strategic retailers in NZ, AU, USA, and Europe

·       Go to Market strategy & creation of promo plans per retailers

·       Trade Marketing assets: Catalogues, POS, in store collaterals, trade magazines

·       Roadshow & eventing

Outcome 

·       Won Best Beauty Marketing campaign of the Year at Green Cross Health and Best Launch of the year with Vitamin C Booster Treatment

·       Yearly forecast was sold two months after launch!

·       Due to significant success range was extended Vitamin C was extended twice and a new Booster series was later introduced