Brand Identity & Logo Design for The Athens Yacht Club

The idea behind The Athens Yacht Club was to bring a whole new offering to the Christchurch dining scene through a relaxed family style approach; serving all the authentic classics but with modern twists. My role was to help visually communicate this theme through their branding. I designed The Athens Yacht Club logo to look clean, contemporary and fresh amongst other more traditional looking competitors allowing it to really stand out and fit their restaurant approach.