Shopify Template Rebuild
Freelancer
Claire
Full-Stack Product Manager
When local Nelson florist Rachel approached me, she had a functional but underperforming Shopify store that wasn't fully communicating her unique value proposition or maximizing sales potential. Working within a modest budget, I delivered a strategic overhaul that produced immediate results.
Key Achievements:
The Impact: The site redesign delivered an immediate 15% boost in conversion rate upon launch. Beyond the initial gains, I equipped Rachel with actionable recommendations for establishing and maintaining strong visibility in Google Maps and organic listings, specifically targeting local and niche search terms.
This project demonstrates my ability to deliver significant improvements on a modest budget while empowering clients with the knowledge to continue optimizing their digital presence independently.
Key Achievements:
- Implemented a modern, responsive Shopify template that works flawlessly across all devices
- Developed a cohesive brand identity with carefully chosen color palettes and banners that showcase her floral artistry
- Strategically placed key value propositions throughout the customer journey, highlighting local presence and free delivery
- Optimized product pages and upsell opportunities through smart template customization
- Provided a detailed SEO roadmap for securing strong local search presence
The Impact: The site redesign delivered an immediate 15% boost in conversion rate upon launch. Beyond the initial gains, I equipped Rachel with actionable recommendations for establishing and maintaining strong visibility in Google Maps and organic listings, specifically targeting local and niche search terms.
This project demonstrates my ability to deliver significant improvements on a modest budget while empowering clients with the knowledge to continue optimizing their digital presence independently.
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Published on
February 18, 2025
