Optimal Workshop

Published on
May 25, 2023
Optimal Workshop - Chris Callus

Optimal Workshop is a suite of user research tools, helping people to build better digital experiences.

Following on from creating Optimal Workshop’s Brand video, I was tasked with making animations for each of OW’s core products/tools - Optimal Sort, Treejack, Reframer, Chalkmark and Questions.

I took the videos through storyboarding, illustration, animation and sound design, supported by music from Ewan Clark.

The videos, targeted at user experience researchers, use OW’s brand illustration style, and combine it with playful motion, sound effects and music.

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