NZ Hikes is a dynamic online platform designed to connect hikers with local trails in New Zealand. This project called for a vibrant, fun, and distinctive brand identity that reflects the spirit of the outdoors while incorporating elements inspired by the stunning landscapes and wildlife of New Zealand.

The primary objective of NZ Hikes is to establish a brand that resonates with the adventurous spirit of hikers and fosters a sense of community among trail enthusiasts. The brand aims to stand out as a welcoming and trustworthy resource for individuals seeking information about local trails, while also delivering a delightful and memorable experience through its visual identity.

Logo Design:
The logo for NZ Hikes pairs a simplified mountain icon with rounded word mark. The use of bold, legible typography complements the imagery, ensuring a balanced and versatile logo that is suitable for various applications.

Illustrated Stickers:
To further engage the community and enhance the brand's visual appeal, we developed a suite of illustrated stickers. These stickers draw inspiration from iconic New Zealand hikes and native birds, providing a delightful way for website users to personalise their gear, share their achievements, and celebrate their connection to the unique natural environment. Each sticker serves as a visual badge, creating a sense of accomplishment and fostering a shared identity among the NZ Hikes community.