Logan Smythe & Associates

Logan Smythe & Associates is a project by Rachel Hay

Published on
May 25, 2023

I worked with the team at Logan Smythe & Associates on their extensive rebrand. With a combined experience of 40-plus years, it was essential to communicate the skill and expertise of their team in advocating for their clients. We opted for a vibrant and engaging colour palette with simple icon imagery to cut through the jargon that can be insurance.
The team are skilled at understanding your insurance needs and enabling you to feel empowered to be at the centre of your decision-making.

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