Spark - experiential concept

For the rebrand of Spark this experiental concept was part of the launch. Using Xbox Kinect to detect hand movements the user could draw objects, write messages or anything they want, and have it appear on a large LCD screen in front of them. Once verified it could be pushed to social media, large LCDs located around New Zealand and to a website in real time. Users could also 'make their spark' from the website, using their desktop cameras (or from the mobile app), and these would be placed in the queue. Not only was this promoting Spark but helping charities and giving them exposure. Users would also have the option to donate to the specified charity.