Project Background

​

The project involved creating a playful yet sophisticated website for ELENTI Catering, a luxury catering company that approaches food as an art form. Working with award-winning designer Becca O'Shea, we needed to translate their inventive, artistic approach to food into an equally creative digital experience.

​

Challenge

​

Without an automated booking system, ELENTI needed a website that would:

​

•   Break conventional design norms while maintaining usability

•   Create an immersive, interactive experience that reflected their brand personality

•   Streamline their booking process, moving from social media to an automated system

•   Allow easy menu updates and content management

•   Maintain complex animations and responsiveness across all devices

​

Solution

​

I developed an innovative website using Webflow that features:

​

•   A sophisticated multi-layer parallax system:

• •   Foreground elements with pronounced movement for depth

• •   Mid-layer content with moderate parallax effects

• •   Background illustrations with subtle movement

• •   Carefully calibrated scroll speeds for natural depth

•   Choreographed Lottie animations throughout:

• •   Floating food elements that respond to scroll position

• •   Animated hand-drawn flourishes and decorative elements

• •   Interactive hover states on key UI elements

• •   Seamless loading transitions between sections

•   Performance-optimised systems:

• •   Strategic animation triggering based on viewport position

• •   Managed animation complexity across different devices

• •   Optimised for smooth scrolling with multiple concurrent animations

•   Custom booking automation:

• •   Combined Webflow's form capabilities with custom JavaScript

• •   Streamlined user input collection and processing

• •   Webflow CMS-powered menu system for easy content updates

​

Results

​

The website successfully delivered:

​

•   An immersive digital experience that captures ELENTI's unique personality

•   Automated booking process replacing manual social media management

•   Easy-to-maintain content system for menu updates

•   Smooth performance despite complex animations

•   Perfect balance between artistic expression and practical functionality