About this project
About
Workflowmax is a Xero project management software acquisition designed predominantly for the corporate market. I was engaged by Strategy Creative to research and write a series of five in-depth blog articles about project management to drive SEO and build brand credibility.
Approach
The project brief required extensive research and clear, concise brand specific dissemination of multiple threads of information from industry and tertiary level specialists.
Result
Although the articles did promote Workflowmax as an optimal project management tool, they needed to do so in a relatively impartial way. The articles I researched and prepared offered information first and technical solutions second.
