About this project
Toitū Envirocare, New Zealand’s leading provider of environmental certification, had invested in a stunning new website and wanted to ensure the content matched its calibre - engaging, accessible, and reflective of their values. But with the team so close to the work, it was hard to see the content objectively.
I was brought in to offer a fresh perspective, carrying out a full content audit ahead of launch. Through careful editing, I refined the flow, tone, and style to better align with their vision.
