About this project
Hotel 115 is a uniquely beautiful boutique hotel in Christchurch, New Zealand. I have been able to increase direct bookings as a percentage of overall revenue from 7% to 35% in under 3 months.
We achieved this by dialling up a combination of offering proximity deals to local tourists through Facebook & Google. Optimising and automating our guest reviews and increasing overall search traffic by building a library of resources for tourists looking for local attractions and events.
How did we do it?
- Proximity ad targeting
- High-intent keyword targeting
- Tailored content marketing
- Daily Social media management
- SEO link building
- Review automation and optimisation
The results
- 28% increase in direct bookings.
- 20% overall increase in annual revenue.
- 4x increase in organic search traffic.
- 15:1 return on ad spend.
