About this project
🧩 Client Overview
Over the span of several years, I worked with a range of clients across the hospitality, education, wellness, and luxury lifestyle industries—delivering visual campaigns that blended graphic design, brand strategy, and compelling copywriting. These included:
Kohinoor Asiana Hotel (Hospitality, Wellness, F&B)
Chennai Diamonds (Luxury Jewellery)
YPO–WPO Madras Chapter (Leadership Network)
Amrita Vishwa Vidyapeetham University (Education)
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🎯 Project Scope
Each project required a unique visual identity tailored to the specific event or offering, including:
Event posters and resort banners
Hotel F&B and spa campaigns
Luxury retail advertisements
University promotional and admissions materials
My role spanned from concept development and visual design to writing brand-aligned, engaging copy.
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🎨 Creative Approach
✅ Visual Language
Tailored aesthetics: From watercolor washes for wellness to bold festive graphics for holiday promotions
Custom illustration and photo manipulation to evoke mood and atmosphere
Typography hierarchy for easy readability across formats
✅ Tone of Voice
Informative yet warm for education campaigns
Playful and celebratory for events and promotions
Elegant and aspirational for luxury and spa brands
✅ Deliverables
Multi-format posters (print + digital)
Event invitations and social banners
Admissions brochures
Web-ready advertisements and campaign visual
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