Project Background

The project involved creating a playful yet sophisticated website for ELENTI Catering, a luxury catering company that approaches food as an art form. Working with award-winning designer Becca O'Shea, we needed to translate their inventive, artistic approach to food into an equally creative digital experience.

Challenge

Without an automated booking system, ELENTI needed a website that would:

• Break conventional design norms while maintaining usability

• Create an immersive, interactive experience that reflected their brand personality

• Streamline their booking process, moving from social media to an automated system

• Allow easy menu updates and content management

• Maintain complex animations and responsiveness across all devices

Solution

I developed an innovative website using Webflow that features:

• A sophisticated multi-layer parallax system:

  • Foreground elements with pronounced movement for depth

  • Mid-layer content with moderate parallax effects

  • Background illustrations with subtle movement

  • Carefully calibrated scroll speeds for natural depth

• Choreographed Lottie animations throughout:

  • Floating food elements that respond to scroll position

  • Animated hand-drawn flourishes and decorative elements

  • Interactive hover states on key UI elements

  • Seamless loading transitions between sections

• Performance-optimised systems:

  • Strategic animation triggering based on viewport position

  • Managed animation complexity across different devices

  • Optimised for smooth scrolling with multiple concurrent animations

• Custom booking automation:

  • Combined Webflow's form capabilities with custom JavaScript

  • Streamlined user input collection and processing

  • Webflow CMS-powered menu system for easy content updates

Results

The website successfully delivered:

• An immersive digital experience that captures ELENTI's unique personality

• Automated booking process replacing manual social media management

• Easy-to-maintain content system for menu updates

• Smooth performance despite complex animations

• Perfect balance between artistic expression and practical functionality