By
Finn Dollimore
September 1, 2022
In this article, you will find tips and tricks to optimize your freelancer portfolio. By putting together an attractive portfolio, you can make a positive impression on your clients and get more leads.
Your photo is the first thing your future client notices when browsing through freelancer profiles. Therefore, to make the very first impression of you more memorable, consider how you can make your profile photo better.
As a general rule, your profile photo should:Â
To get the highest quality pictures, you might want to get a professional photoshoot done in a studio to get the most high-quality photos. On top of that, adding some color to your photo will help you stand out.  Â
Once you are able to capture the client’s attention with your professional-looking profile photo, the next step is to optimize your portfolio pieces.
First, you can make a mock-up of your work to illustrate it in the context that it’s going to be used. For example, if you are a website designer, you can put your mockups inside computer screens to help visualize what the end result looks like to your client.
Once you get your mockup, the next step is to make sure that the client sees your portfolio item on your profile the way you envision it. To achieve that, you need to get the right aspect ratio for your portfolio pieces. The process will only take 3 steps, but the end results are so worth it.
First, take a screen capture of the area that the image takes up. Second, paste the screenshot into your design tool, and create a new empty template with the same ratio. Last, paste your mockup inside of it in a way that looks appealing to the eye.Â
Now you can upload your showcase items to your portfolio and everything will look put together.
Your bio is a place where you can personally introduce yourself and your services to potential leads.
A template for your bio can include:
Here are a few optional points you can add to your bio:
In your bio, a common mistake would be trying to appeal to every business without narrowing down your niche. Focus on your key skills and target the type of client that you want to work with.
This is probably the most important tip so far: make a portfolio website and keep it up to date. You have full freedom with your website, and you choose your own website branding, layouts and really your personal touch.
A portfolio website immediately translates to your potential clients that you are serious about your career as a freelancer. It helps you to stand out more than anything else.
Your website can be the tipping point that makes your client contact you. Your portfolio website can include:
To immediately attract the attention of your dream clients on a freelancing platform, you can follow these steps: