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Case study

Rebranding Southern SaaS Annual Conference

Celia Melville delivered a complete rebrand for Southern SaaS, enhancing event presence across digital and print channels.

Rebranding Southern SaaS Annual Conference

The project

Project overview

Southern SaaS is an annual kiwiSaaS event for New Zealand Software-as-a-Service practitioners. After a couple of years of disruptions, Southern SaaS is back and better than ever.

Working with the marketing and events team, I created a new brand for the annual conference, which was then applied to websites, the event app, advertising, marketing collateral, signage, and presentations.

Project gallery

More from the project

Rebranding Southern SaaS Annual Conference gallery 1