Christchurch
Laura Fisher
Graphic Designer + Illustrator
Hire a Logo Designer in New Zealand
Create a logo and visual foundation that helps your New Zealand business look clear, credible, and recognisable from day one.
Waikato
Tom Dawson
Brand Designer & Website Designer
Auckland
Elise Hopkins
Graphic Designer
Auckland
Libby Cunniffe
Graphic Designer
Cambridge
Tori Veysey
Graphic Designer
Wellington
Rebecca Rhodes
Graphic Designer
What this service is for
What can a logo designer help you create?
A logo is more than a mark on a website. A designer can help you establish a visual starting point that works across the business as it grows.
Launch a new business with clarity
Turn the name, audience, and personality of a new venture into a logo system that gives the business a confident starting point.
Update a logo that no longer fits
Refresh an existing identity when the business, offer, audience, or quality of its marketing has moved on.
Make the logo practical to use
Create the right versions and files for websites, social profiles, signage, print, presentations, and future suppliers.
How Unicorn Factory works
A simple way to find the right freelancer.
Create one project brief, compare applications from relevant freelancers, and choose who you would like to meet.
Step 01
Tell us what you need.
Use the guided brief to explain the outcome, timing, budget, and context. You do not need to prepare a technical specification.
Freelancers in our network
Meet freelancers who can help with your logo project.
The profiles below include people who list logo design among their services. Tell us about the business and we will share your brief with suitable freelancers across our network.
Tell us about your project
Ideas for your brief
Ways a logo designer could help.
These examples can help you describe the job. The right package depends on whether you need one mark, a fuller identity, or support applying it across your business.
New business logo suite
A flexible logo system for a business that is ready to start showing up publicly.
- Discovery and visual direction
- Primary and secondary logo versions
- Colour and typography recommendations
- Web and print-ready file formats
Logo refresh for an established business
An update that keeps useful recognition while bringing the identity closer to where the business is now.
- Review of current identity
- Refined logo concepts
- Updated colour or type direction
- Rollout guidance for priority touchpoints
Logo and starter brand toolkit
A practical visual foundation for a small team that needs to brief web, print, and marketing suppliers consistently.
- Logo suite and usage guidance
- Colour palette and type choices
- Basic social or document templates
- Exported source and production files
Pricing guidance
How much does logo design cost?
The main difference is whether you need a focused logo task or a broader brand identity with research, applications, and rollout support.
Focused logo project
For a straightforward logo suite with an agreed concept process, revisions, and practical digital and print file formats.
NZ$700–$1,800
Logo and visual identity starter
For a logo system with colour, typography, usage guidance, and a small number of applications or templates.
NZ$1,800–$4,500
Strategic brand identity
For deeper positioning work, a more extensive identity system, and support rolling the new brand out across priority touchpoints.
NZ$4,500–$10,000+
What affects the price
- Whether the business name and positioning are already settled
- Depth of discovery, concepts, and stakeholder input
- Number of logo variations and brand applications
- File preparation, guidelines, and rollout support
Indicative New Zealand dollar estimates only, excluding GST and third-party production costs. Freelancers set their own pricing after reviewing your scope.
Frequently asked questions
Common questions before you hire.
Answers to the questions clients commonly ask before starting a brief.
Still deciding what you need?
Start with the outcome and the context you already have. A polished specification is not required.
What should I include in a logo design brief?
Explain what the business does, who it is for, why it is different, where the logo will be used, and which parts of the existing identity need to stay or change.
Do I need a full brand identity or just a logo?
Start with the problem you are trying to solve. A focused logo can be enough for some businesses, while a broader identity is useful when several people or suppliers need consistent visual direction.
Will I receive files for print and digital use?
Include the places you expect to use the logo in your brief. A freelancer can then confirm the formats and versions that make sense for your website, social profiles, signage, stationery, or packaging.
How long does a logo design project take?
A focused logo project often takes a few weeks, depending on discovery, feedback, and revisions. A broader identity and rollout takes longer.
How do I choose the right logo designer?
Look for relevant identity work, a process that suits your decision-making, and a clear explanation of what is included before requesting a warm introduction.
Ready to get moving?
Tell us about the business behind the logo.
Share what you are building, who it is for, and where the logo needs to work. You do not need to have the visual answer before you begin.