Project Description:
We are a thriving pharmaceutical exporter and online pharmacy business needing a Meta Ads and Google Ads Specialist. As we continue to grow, our online presence needs an expert touch. This is your chance to drive our digital strategy and significantly influence our success.

Duties:

• Develop, implement, and manage our Google Ads and Meta Ads campaigns.
• Regularly monitor and analyze campaign performance.
• Identify and act on trends and insights to refine spend and enhance results.
• Employ strong analytical skills to assess the overall customer journey across various channels and touchpoints.

Current Scenario:

• Recently transitioned from WooCommerce to a swift, user-friendly website on a headless Shopify stack.
• Our Google ads campaigns have been up and running for years, but our venture into Meta ads began just last week.
• A substantial portion of our revenue originates from Amazon and eBay. We aim to lure our marketplace clientele (and attract new ones) to purchase directly through our website using ads.

Your Role:

• Conduct a thorough audit of our current Meta ads account.
• Devise and initiate a varied campaign strategy using both our novice Meta ads knowledge and our extensive Google ads data.
• Collaborate with our graphic designer and copywriter to develop effective ad creatives. We value your expertise and insight to guide this process!

Skills Required:

• Proven experience as a Google Ads and Meta Ads Specialist, with a history of managing mid to large-scale campaigns.
• Solid grasp of performance marketing, conversion, and online customer acquisition.
• Hands-on experience with A/B and multivariate experiments.
• Proficiency in website analytics tools, especially Google Analytics.
• Strong analytical and data-driven decision-making skills.

Budget and Timeline:

• Payment Structure: The project will be compensated hourly or at a fixed rate.
• Budget: To be discussed.
• Duration: This project is slated for an initial period of 3 months, with the potential to extend based on results.
• Start Date: We're ready to roll, so the project begins immediately!

Requirements:

• Experience Level: We welcome freelancers from all tiers - Side Hustlers, seasoned Pros, and established Studios.
• Tools & Platforms: You should be well-versed with Google Ads, Meta Ads, and Google Analytics.